Scott Wheeler · Toronto · Systems / Product / AI
I connect strategy, operations, data, product thinking, and AI-assisted development to build practical tools—from Canadian commerce infrastructure to entrepreneurship software and private AI workflows.
Flagship build · Active v1
Maple Market explores what a Canadian-first marketplace needs beyond branding: understandable verification, seller workflows, checkout, logistics, refunds, discovery, and the operating systems required to earn trust.
Trust infrastructure for Canadian commerce, with seller workflows, verification, checkout, and marketplace operations.
Read the case study →Selected work
The projects connect through a common question: how do you turn an ambitious or messy idea into clearer decisions, useful mechanics, and an operating system that can keep moving?
A private operations workspace for structured plans, decisions, handoffs, and AI-assisted execution.
Private / selectivePersonal AI infrastructureLocal AI LabPractical local AI infrastructure experiments covering model evaluation, image workflows, hardware limits, and repeatable tools.
Active experimentationEntrepreneurship theory as a playable systemENT GameA strategy-game prototype that turns entrepreneurship theory into mechanics, resources, tradeoffs, and feedback loops.
Active prototypeCurrent focus
Preparing a credible, populated marketplace demo while tightening seller, verification, logistics, trust, and operating workflows.
See Maple Market →Interactive product · active prototypeThe Entrepreneurship GameImproving the playable simulation through hands-on QA, clearer progression, stronger finance, and more approachable strategy systems.
Explore the game →AI infrastructure · active R&DLocal AI workflowsBuilding and evaluating local-model workflows, agent infrastructure, and practical tools that can support the other projects and real operating work.
Open the AI lab →Thinking + next steps
A short argument for turning Canadian content claims into understandable, operational trust signals.
What consumer hardware, open models, and practical workflows change for builders and small operators.
What changes when entrepreneurship concepts become resources, tradeoffs, unlocks, and feedback loops.
